In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption, the design was ideal for the faster, lighter runner and the durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the sneaker was strategically placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability.
Twenty-five years later the shoe still remaims a classic. Still as light as ever was but now worn for street fashion instead of road running. The remix – Ventilator Day Glo – puts a neon spin on the classic silhouette, with bright colorways: pink, orange, yellow and more for those not afraid to stand out.
Last week in New York City, an army of Reebok Classic bicycle messengers swept through both cities delivering the first pairs of Day Glo Ventilator kicks, which hit stores this month. The messengers rode custom Day Glo-inspired, single speed bikes — in blue, yellow, pink and orange hues that matched the colors of the sneakers — to messenger advanced pairs of the Ventilators. Cyclists peddled downtown and uptown traffic to deliver the Ventilators to select, unsuspecting recipients all around the city including the Financial District, Tribeca, Midtown, Upper West and Upper East Sides, as well as Harlem.
Didn’t get yours? No worries. The new Day Glo is currently on sale for $75 at www.reebok.com and everyone who purchases a pair will be entered in a special drawing to receive one of the custom Day Glo bikes!