After a three year break, 40oz Bounce returned to NYC without missing a beat. Since the last Bounce, 40oz Van, the event’s creator has been on a tear. Building up his iconic streetwear brand and expanding his reach to a global market, Van has made sure he is always in the middle of the action. Now, years removed from the last event, the Bounce had become part of New York folklore, prompting stories of the “old days” when an individual could commandeer an area, promise free beer and become one of the most influential people in the city over night. Last held in 2011, in Washington Heights, the event attracted thousands to northern Manhattan, forcing the MTA to shutdown a train station, before the event was ultimately cancelled. A part of the rich tapestry of NYC nightlife, there was void created by the events disappearance. Still, despite the fact that many were completely unaware of its existence the last time it occurred, people flocked by the hundreds to the event on Saturday. Many were forced to wait outside after being turned away, creating a nightmare for the security working the event. This year the event was held on a rooftop in Hell’s Kitchen, a change of pace from the parks and public locations of past Bounces. The location may have changed but the event still featured an abundance of musical artist, and beautiful women who came out to support the man known as 40oz Van.