Wednesday night an intimate group of media, friends and industry professionals gathered to celebrate Busta Rhymes’ Conglomerate Ent. label. The event also served as a coming out party for Busta’s protege O.T. Genasis, and a welcome back for Spliff Star who had been in the hospital recently.
Rhymes took to the mic often and early, making sure his energy was felt as well as his genuine feelings of pride for his artist O.T. Genasis. Stressing that the Conglomerate was still very young, but promises to to remain true to its roots in an industry that is often fake and hard to make a lasting impression.
O.T. Genasis, whose hit “Coco” took the streets by storm in the last month, was heralded as the next step in NYC hip-hop by Rhymes. The declaration which was made sincerely and frankly; was followed by the DJ playing Dej Loaf’s “Try Me”, inviting naysayers and doubters to challenge the intimidating Rhymes dedication to his protege. Rhymes went on to tell that he had spent a lot of time pressuring to DJs to listen to”Coco”, saying ” if you don’t like it, I will leave you alone, but if you feeling it, do your job and play that shit”
Genasis went on to perform his hit 6 times during the night, gaining more energy and crowd involvement each time. Rhymes said that this showcased Genasis’ ability to create a hit that didn’t get old, or get on your nerves after hearing it so many times. Funk Master Flex and Maino also came out in support of the young artist. Genasis thanked Spiff Star for being one of the first people to believe in the song. Star made sure to come out to the event, despite recently being released from the hospital after 5 days with heart issues.